Race to 50K!

When it comes to speedway on social media, Baypark Speedway isn’t just part of the race—it’s setting the pace.

By the Numbers

  • Facebook: ~41,680
  • FB Reach- 8.5M (since Jan 1st 2025)
  • FB Reach – 575.9k ( a month)
  • FB Stories 158.5k views
  • FB Stories 19.9k per post
  • Tik Tok: ~2,967
  • Instagram ~2308

Baypark has quickly grown into one of the most followed speedway pages in the country. In a surprise twist, their TikTok audience has now overtaken Instagram—proving just how powerful the platform has become for promoting motorsport and speedway.

With more than 41,000 followers on Facebook, the audience insights paint an interesting picture. The largest group of followers consists of men aged 25–34, followed closely by men and women in the 35–44 age bracket. A strong 77% of the audience is based here in New Zealand, with 16.9% from Auckland and 13.6% from Tauranga. Christchurch also makes a notable showing, accounting for 8% of the following. Internationally, Australia represents 12% and the USA 11.2% — many of whom tune in over the Christmas and New Year period to keep up with their favourite drivers racing abroad.

On the flipside, Instagram tells a different story. Women aged 25–34 lead the charge, and the New Zealand following is much stronger at 87%. Of that, 21% are based in Auckland, while just 9% come from Tauranga. The international audience is relatively small, with only 5% split between Australia and the USA.

With the new season only a couple of months away, the team has set their sights on hitting a massive 50,000 combined followers across all platforms by season’s end.

We all know social media can sometimes be a negative space, but it’s easy to forget just how important it is, too. Keeping fans updated, building hype around events, and creating a buzz online is one of the most effective—and affordable—ways to grow a sport or business when it’s done right.

Social Media for Business: The Pros & Cons

✅ Pros

  • Reach a wide audience quickly
  • Cost-effective marketing
  • Direct engagement with customers
  • Builds brand awareness & loyalty
  • Targeted advertising options
  • Easy to track results with analytics

❌ Cons

  • Time-consuming to manage
  • Negative feedback is public
  • Algorithm changes can affect reach
  • High competition for attention
  • Risky to rely on social media alone

What Makes the Page Rev?

1. Storytelling Over Announcements
Baypark shares more than event updates; it shares the heart of speedway culture—from behind-the-scenes series to fan-driven content.

2. High Engagement and Local Roots
Thousands of check-ins and conversations prove that followers are passionate—not just passive spectators.

3. Community Power
From heartfelt posts by racers to civic updates and special announcements, the page connects purposefully with local loyalty.

4. Staying Power Matters
With speedway secured at Baypark Stadium through to 2039, the page has long-term relevance—and content opportunities—for years to come.

Social Media Snapshot: Baypark vs. Typical NZ Speedway Facebook Page

How Baypark’s Facebook Keeps Fans on the Edge of Their Seats

Baypark’s Facebook isn’t just about posting updates — it’s about creating moments. Every post adds to the story, drawing fans in with excitement, emotion, and relevance. From celebrating drivers and local victories to building the buzz for race night, Baypark’s online presence keeps the passion alive and the community connected.

What’s Around the Bend?

  • Infographics & Visual Campaigns – Visual storytelling like “Race to 50K Likes” could rally fans behind page milestones.
  • Fan Spotlights & Live Features – Regular posts featuring racer interviews or behind-the-scenes moments to deepen fan connection.
  • Countdown Campaigns to Key Events – Pre-race days, livestreams, or exclusive content to drive interactive engagement.
  • Community Challenges – Polls, memes, or race day predictions could transform followers into active participants.
  • Awesome Give-Aways – This year, they are going bigger and badder with the giveaways – watch out for the prize to be won on opening night.

So next time you’re scrolling through Baypark’s Facebook, TikTok or Insta, don’t just watch—hit that share button and help us put the foot down towards that big 50K before the final green flag of the season drops.